- Combine ability, personality and interest in ways that cab be made transparent for the end user
- Meet ethical and legislative requirements
- Be affordable, flexible and user friendly
- Provide input into possible career suitability based on realistic measures
- Individual feedback offering explanatory advise based on the test findings
- A solid methodology in planning for their careers
- An unbiased view relating to tertiary institutions and course, detailing job descriptions and bursaries on offer
- Advice on labour trends and employability